With Google AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as purchases, phone calls, app downloads, newsletter sign-ups and more. This is a critical action for any eCommerce site to ensure that your tracking is installed correctly before you spend any budget on marketing.

 

Before you get started, here is a quick video to show you the benefits of tracking via Google.

 

Now that you see that it is important to track your conversions, you can view a detailed guide on how to set up tracking for a website here

Top Tip: Track multiple kinds of conversions

If you want to track multiple kinds of conversions  then you can set up a different conversion action for each type of conversion you want to track. For example, you can set up one conversion action to track purchases on your website, and another to track calls from your ads.

You can also set up multiple conversion actions for each conversion source. For example, say you want to track two different actions on your website: purchases and newsletter sign-ups. You’d set up two conversion actions: one for the purchases and one for sign-ups.

If you’re tracking multiple conversion actions, you might want to use the “Include in ‘Conversions’” setting to choose which conversions to include in your “Conversions” reporting column. Learn more here

Why use conversion tracking ?

See which keywords, ads, ad groups and campaigns are best at driving valuable customer activity and sales from your marketing spend.
Understand your return on investment and be able to optimise your campaigns to increase your return on marketing spend.
Use Smart Bidding strategies (such as target CPA, enhanced CPC and target ROAS) that automatically optimise your campaigns according to your business goals.
See how many customers may be interacting with your ads on one device or browser and converting on another. You can view cross-device, cross-browser and other conversion data in your ‘All conversions’ reporting column.

Now that you have conversion tracking installed, you can benefit from the Muzaara platform to increase your return on advertising spend, by optimising your Google shopping campaigns at a product level.